Floors graphics can help enhance your brand Think about the endless opportunities that custom graphics can offer where people expect it the least. More than a color applied to a surface, custom graphics can offer a vibrant artwork and transform an area into a brand statement. Floor graphics offer new possibilities to share with your visitors, clients, and co-workers. :
Think about the new functionality that your floor space can unleash by helping visitors navigate through your building in a memorable manner. Integrating custom floor graphics into your marketing toolbox is a step towards more differentiation aimed to improve your overall client experience. Actually, floor graphics bring the meaning of “differentiation” to a whole new level too - A floor that has a business purpose. Floor graphics are not what they use to be As in many other industries, technologies have changed over the years for materials, inks, hard coats, glues, and printing technologies. Some new features appeared offering:
All these incremental technological improvements opened the door to endless possibilities offered to designers, printing companies, and sign companies. Do not be scared by maintenance, floor graphics offer a clean look and can easily give a second life to beaten-down floors. They can be cleaned with water, mild soap and a soft cloth. No need for more to keep your surface clean and as good as new for a while. If you get tired to see the same design over time, you can change your old graphic for a new one - Vinyl can be removed. You will not need to cover up with paint or any other material. Skilled sign companies are used to apply and remove a wall, floor and vehicle graphics based on vinyl and other polymeric films. Once your new floor graphic in place, you are good to go for a while. And what now?
Floor graphics are an affordable solution for any business looking to differentiate. Floor graphics entice effectively any visitor, client, and co-worker when applied by experienced professionals. Based on a study by Acquia, “Only 10% of consumers strongly agree that most brands meet expectations for a good experience.” Think about how floor graphics could help you achieve the “Wow” factor and connect with our team.
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Why a Lobby Sign? In the competitive world of business, it is critical to creating a first big impression to differentiate and stay top-of-mind. Hence, your storefront, building facade, windows, walls, and reception area offer opportunities for your business to attract attention and connect with people, may they be visitors, clients or co-workers. A custom lobby sign is one of the most effective ways to make a powerful brand statement. When entering your premisses and leaving them, your lobby sign will be the first and last important indoor signage that people will see. Ultimately, your lobby sign is one of your first business promotional tools. So, take some time to discuss with your sign consultant to make sure your lobby sign reflects the vibe and impression you want to create. Luckily, lobby signs are incredibly versatile and offer tons of customization options to make your wish come true. What are lobby signs made of? Your lobby sign needs to reflect the personality of your brand. To match your brand, there are hundreds of different ways to approach the style and design of your lobby sign. Although design opportunities are huge, we often see the following combinations:
In terms of materials, there are many different materials to choose from:
That list is not exhaustive, and with the nearly endless design opportunities, it’s easy to get lost. With so many different configuration options and materials to choose from, lobby signs have different price points. Therefore, it’s important to discuss with your sign consultant the options available to you that will satisfy your budget. So What Should I Choose From? Budget aside, size matters with lobby signs. As most business owners want to make a big first impression, dimensions are important. Hence, there is a middle ground to find between too big or too small. Everything depends on your lobby area and room configuration, and where the lobby sign should installed. As there is no one-size-fits-all answer, there are some variables to consider first:
This initial assessment will help you make the best choice - all other elements coming down to preference, personal taste, and budget. And What Now?
Lobby signs help to create first impressions but choosing the right lobby sign can be daunting. Therefore, contact your friendly neighborhood sign consultant to discuss the best options for your business.
If you need to know why take five minutes to read on. “Overlaminates,” you said? Is our graphic design going to get us that “wow” factor? Are the graphics going to be installed on time for the ribbon-cutting? How will people react to our choices? What kind of feedback are we going to get? These are some of the questions that many business owners have in mind when discussing signage. In other words, it is in our human nature to focus on the immediacy of the reaction to offer a great brand experience. But, how will the graphics on walls, floors, and windows look like in a few months or years after the installation? Perhaps, business owners assume that they will not change. For sure, as directly responsible for your marketing choices, you would hope that your investment will last at least a few months or even a few years. But, have you specified or discussed your options to protect your designs from environmental damages? The answer is simple: Overlaminates. What’s an Overlaminate? They are your wall, window, and floor graphics best friends. And yet, you probably never noticed them or even suspected that they existed. Overlaminates are thin protective films that are laminated onto your printed vinyl to offer protection to UV degradation, water, pollution, and many other external factors. They come in a variety of clarity, finishes, and textures to protect your graphic designs. They can be:
By adding the appropriate overlaminate, you can dramatically increase the functionality of your signage while increasing their life-time. From a purely visual perspective, overlaminates offer the ability to get different surface cosmetics:
In other words, overlaminates can help alter the appearance of a graphic by adding effects. But, when considering which overlaminate to apply onto your surface, one needs to consider the surface it will be applied to. In this case, the choice may differ depending on:
There are a variety of overlaminates including:
Each face stock offers a variety of performances. Hence, understanding the application and performance requirements will help narrow down the choice. If you have a flat surface or a curved one where conformability is key, the technical selection of the overlaminate will not be the same. Applied to end-applications like floor graphics, wall graphics or window graphics, the opportunities created by manufacturers like the 3M line of overlaminates help meet almost any client expectations, and sometimes for a fraction of the overall sign investment. What’s Next?
Understanding the specifics of the application will help to select the right overlaminate that will enhance and protect your graphics. We at Insignia Signs and Wraps can help you expand the possibilities extend the life of your signage. |
By George WrightFounder & Owner of Insignia Signs & Wraps Archives
September 2020
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