ContactThis is due to the availability of high-quality vinyl in a wide array of types combined with the ability to print an endless range of colors. The ability to remove the vinyl due to a lease trade-in or the sale of the vehicle. This of course will be made much easier of applied by a professional installer.
So, when you’ve decided to move forward with your own vehicle wrap take a few moments to think about the goal.
Common Vehicle Wrap example
The next time you are stopped at a traffic light in Monmouth or Ocean County in NJ, look around and some of the cars, vans and trucks that are around you.
Take notice of one that really catches your attention. In many cases, you will start to read the name of the business and then start going through all the services they provide. But, before you decide they might be the type of business you are looking to engage, the light turns green and they pull away.
No doubt, a lot of great content.
Weekly, yearly and annual Lawn maintenance, sod and seed installation, complete pruning and trimming, yard clean-up, planting of trees plus mulch and landscaping rock and stones.
Unfortunately, the contact information was below all the services and not in a font, height or color scheme that jumps out at the audience. It is common practice; you offer a lot with a lot of value and you want to let everyone know.
Your Vehicle Wrap
Let them know:
Use a font and a graphic with a color scheme that is easy to read and can send your message within just a few seconds.
Additional services can and should be included, but in a manner when the audience has that extra minute such as parked in front of your customers location or in a parking lot.
With all of that in mind, it is also important to know the regulations or laws regarding vehicle wraps. There are very specific regulations related to the required information for a vehicle which is used for commercial purposes. This ranges from the representation of the business name to the gross vehicle weight.
Continuing with the percentage theme, most states have very specific restrictions as to the amount of chrome that can be added to a vehicle. This is to ensure you are not causing a traffic hazard for the drivers around you.
If you are considering adding graphics or lettering to the glass of the vehicle additional regulations are in place. Typically, these fall within the same category as window tinting.
Below are references to at least some of the regulations for the state of New Jersey:
While most states are likely similar there are undoubtably differences which should be investigated prior to starting your project.
When engaging your vehicle wrap consultant expand the conversation, there is a lot to talk about.
In many cases, businesses will place a significant investment in social media spending, industry publication advertisements or any number of other marketing outlets with the intent to attract new customers. But put little effort on ensuring they win, keep or even grow the customer standing right in front of them.
Think of it, we start a business, spend a ton on buildout, computer systems, website, advertising, etc. But we use a plastic restroom sign purchased at the local hardware store. Right now, whether it is your business or a business you are in look around.
Do the store hours listed on the door match the branding on of the business? Are the times crisp? Or do they reflect the age of the business? Look further, does the entrance or lobby signage, restrooms, specials or any other signage reflect the quality you want to convey?
All the finishing touches that tell our customer the attention to detail we put into the product or service we provide are being communicated without us even saying a word. Through the signage of our establishment.
Think beyond these types of signs. Does the signage in your place of business tell your customers all you provide? If there are products or services, you provide that are visible it is lost opportunity.
Does it tell your customers your emphasis on quality? If it does not, you are potentially losing a greater percentage of business because customers lose confidence in your ability to meet expectations.
In many cases, the signage does not accurately reflect your range of products or services. The decorating, branding or theme was installed when the business started. As the business grew, the office, restaurant or retail location did not grow with the business.
If a restaurant opens and begins as a steakhouse, yet over time they offer more seafood do they adjust to ensure every person who drives by or walks in ensures they have a broader range of offerings? When a customer looks at the menu, any seafood item will be looked at as an alternative rather than a specialty item. In this case, it is the role of the server to convince the customer that the seafood is of equal quality to the steak. In essence, were selling against the branding that is visible all around.
With well-designed signage including window and wall graphics in the right locations you can ensure that your customers know your full range of capabilities. They will leave thinking of the next item before they call or came back. “Hey, last time I had the steak, but I really want to try the fish!”
Remember, you have one chance to make a first impression. Reach out to Insignia Signs and Wraps to review all of the potential ways you can expand your brand.