Floor Graphics - The Unexplored Value

Floor Graphics are an opportunity for your business. Watch your step! You walk on a potential marketing asset that very little business owners think about.

Yet, in the vast amount of investment decisions you make every day, you probably did not think about your floor space and the potential marketing effectiveness it could offer.

Paint? Nah, too messy and complicated to apply and remove.

Vinyl? How about a printed vinyl? 

Actually, current technologies available to the market offer a range of possibilities well beyond what you could imagine. If you take the next few minutes to learn more about floor graphics solutions, read on.

Floors graphics can help enhance your brand

Think about the endless opportunities that custom graphics can offer where people expect it the least. More than a color applied to a surface, custom graphics can offer a vibrant artwork and transform an area into a brand statement. 

Floor graphics offer new possibilities to share with your visitors, clients, and co-workers. : 

• Tagline
• Logo 
• Offer 
• Inspirational motto
• Photo you love 

Think about the new functionality that your floor space can unleash by helping visitors navigate through your building in a memorable manner.

Integrating custom floor graphics into your marketing toolbox is a step towards more differentiation aimed to improve your overall client experience.

Actually, floor graphics bring the meaning of “differentiation” to a whole new level too - A floor that has a business purpose.

Floor graphics are not what they use to be

As in many other industries, technologies have changed over the years for materials, inks, hard coats, glues, and printing technologies. 

Some new features appeared offering:

• Anti-slip
• Increased resistance to wear and tear
• Different optical densities from opaque to super clear
• Different gloss levels from super glossy to ultra-matte

All these incremental technological improvements opened the door to endless possibilities offered to designers, printing companies, and sign companies.

Do not be scared by maintenance, floor graphics offer a clean look and can easily give a second life to beaten-down floors. 

They can be cleaned with water, mild soap and a soft cloth. No need for more to keep your surface clean and as good as new for a while.

If you get tired to see the same design over time, you can change your old graphic for a new one - Vinyl can be removed. 
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You will not need to cover up with paint or any other material. Skilled sign companies are used to apply and remove a wall, floor and vehicle graphics based on vinyl and other polymeric films. 

Once your new floor graphic in place, you are good to go for a while.

And what now?

Floor graphics are an affordable solution for any business looking to differentiate. Floor graphics entice effectively any visitor, client, and co-worker when applied by experienced professionals. 

Based on a study by Acquia, “Only 10% of consumers strongly agree that most brands meet expectations for a good experience.” Think about how floor graphics could help you achieve the “Wow” factor and connect with our team.