Channel Letters signs answer the delicate question if size matters. In the plethora of building sign options, channel letters help make an unmatched bold brand statement.
What Are Channel Letters?Channel letters are noticeable in the urban environment. They are these three-dimensional signs. Drive around in your neighborhood, and you will notice them. Night and day, they fulfill the great purpose of having your business visible. Any local business uses them:
They can be customized with different sizes, colors, and shapes, and integrate LED lighting in various ways. They can be installed on most surfaces and can be either mounted on:
In other words, they are customizable and versatile, and always make a big impression. A channel letter signs can be made of letters, numbers, logos, or characters, and made of aluminum or acrylic. How to choose the right channel letter for your business?The first question you have to answer is what style are you going for? Before selecting one of the four options of channel letters, try to think your brand through and determine the style you dig the most. It’s that simple. And yet, you need to make sure you will not regret that style in a few years from now. Usually, business owners try to consider the type of lighting effect they would love to see their brand associated with. Typically there are four different types of channel letters:
All these different types offer different light effects. The choice is usually subjective and comes down to preferences or budget. Hence, there might be compromises to make, but working with a sign specialist will help you get as close as possible to the desired look. What Should you Do Now?
If you consider investing in a channel letters sign for your local business in NJ, get in touch with a sign consultant near you to get a technical assessment and help with the design process.
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Our case Insignia Signs and Wraps just completed a project for Bennett Brothers Mechanical providing a new LED sign for a hospital renovation project. Bennett Brothers Mechanical provides leading edge mechanical installation services for medical and science facilities throughout New Jersey and surrounding states. The need was to integrate a new sign for alerting patients and staff of equipment in use while integrating into an existing space. This provided the opportunity to install a complete compact unit without the need for fluorescent power supplies or other power sources. Working with Insignia Signs and Wraps we were able to provide a solution which would provide all of the benefits, install easily and meet the goals of the project. Specifically for hospitals, LED signs present a unique situation. In many cases, patients and visitors are already uncomfortable in an unfamiliar and most often a complex environment. Have clear, aesthetically pleasing and vibrant signage can help alleviate some stress by providing direction and information. They can help guide patient and staff to critical areas of the medical facility. They can also provide a warning around potentially dangerous and expensive equipment keeping everyone safe of hazards. The safety benefits along with the energy benefits combined with the decrease in CO2 emissions make it the perfect solution. By reducing energy and emissions, it fits perfecting into nearly every hospitals sustainability goals. All of the benefits above and the example provided can be applied to your signage project. Any type of medical facility, university, industrial or manufacturing plant with a significant focus on safety or sustainability should look at LED as a step closer to its goals. Areas with high vehicle or foot traffic such as Auto Dealerships, Parking Garages and Amusement Parks see all of the safety benefits as well. The use of compact signage allows for design flexibility and installation ease while minimizing the use of materials. When thinking of your LED project reach out to a sign consultant today!
A consultant at Insignia Signs and Wraps can help guide you through the LED options available and come up with a design that fits your environment while taking steps to lower your energy consumption. Send us an email or give us a call today!
Why Should You Care About Window Graphics? How to look different, professional and yet have that personal touch? Time has come for your business to reconsider window graphics and evaluate the different options. Window graphics can be customized to fit the brand and style of your business, and that can ultimately be executed in a number of ways. Fundamentally, window graphics can serve different purposes that could be summarized by:
No matter the objective or purpose, window graphics can offer functionality and purpose to a surface area that is often forgotten - Your window. They also offer a range of applications on glass, including:
Let’s have a closer look at these options. First Surface Window Graphics Mounted on the exterior side of windows, glass panes, and doors, the printed window film faces outward. Looking at the anatomy of the window graphic, the adhesive is on the backside of the film, and the print is on the front side. First surface window graphics provide a great way to convey relevant information to anyone passing your storefront. With vibrant colors and a unique design, you can rest assured that your first surface window graphics will draw attention and increase interest in your business. This application is usually preferred for readability and style. Be aware that the first surface window graphics are more prone to deterioration by the natural elements. In other words, first surface window graphics are more sensitive to fading, discolorations, and surface damages. Therefore, even if the film is UV resistant or the film is UV coated, expect a deterioration of the film over time if there is no overlaminate protecting it. Second Surface Window Graphics Another way to create an eye-catching display for your storefront is to utilize second surface window graphics. Second surface window graphics are adhered to the inside of a glass pane, door, or window and faces the outside of your business, with the adhesive on the front. Ultimately, second surface window graphics are a great option for longer-term window graphics. Because they are installed on the interior, these graphics are protected from the elements and have a higher degree of durability than their first surface counterparts. Hence, second surface window graphics can allow you to enhance the length of your investment as these graphics are less likely to be impacted by discoloration and abrasions. The only slight downside is that the colors of the print may be toned down by the glass opacity and color. Repositionable Window films for Window Graphics In some cases, it may be beneficial to have window graphics that can be repositioned on-cue. These short term window graphics can be great tools for promotions, sales, or deals that are seasonal or are only to be utilized for a short amount of time. These limited-time promotions, season specials, or weekly deals can be advertised well with these types of window graphics using different adhesion technologies:
These window graphics solutions can ultimately lead to a great transfer of information between your business and customers. This option is preferred if short-term turnover and replacements are expected. One-Time Placement Window Graphics In certain circumstances, it may be necessary to look for a long term solution for marketing and branding for your company. These long term window graphics can take advantage of your window space and turn it into a message board for any visitor, client, or co-worker, acting as a great longer-term investment. Ultimately, longer-term window graphics can take nearly any kind of size, design element, pattern, shape, or theme; because they’re in for the long-haul, it is important to ensure that they adhere to your standard of design. However, some of the most popular designs for long term window graphics include:
Which Option Should I Choose?
Feeling a bit lost in the range of choices? Remember that your storefront is the first thing that your visitors or clients will see. Therefore, the technical choice and design of your window graphics should be made wisely. Before rushing into an investment, discuss the different options for your business with a sign consultant who can help you to find the best choice that will enhance your brand while respecting your budget. |
By George WrightFounder & Owner of Insignia Signs & Wraps Archives
September 2020
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