Lobby Signs: A Simple Guide to Effectiveness

A lobby sign is a must-have for any reception area. When you start a business, a lobby sign is one of the first signage that you will consider to buy.

Lobby signs create the immediate “WOW” factor. Hence, businesses that have invested in lobby signs are usually perceived as more legitimate and higher-end by visitors and prospects. 

Since lobby signs create the first positive impressions, if you are a dynamic start-up or an existing business with a lobby area, take the next five minutes to read on.

Why a Lobby Sign?

In the competitive world of business, it is critical to creating a first big impression to differentiate and stay top-of-mind. 

Hence, your storefront, building facade, windows, walls, and reception area offer opportunities for your business to attract attention and connect with people, may they be visitors, clients or co-workers.

A custom lobby sign is one of the most effective ways to make a powerful brand statement. When entering your premisses and leaving them, your lobby sign will be the first and last important indoor signage that people will see. 

Ultimately, your lobby sign is one of your first business promotional tools. So, take some time to discuss with your sign consultant to make sure your lobby sign reflects the vibe and impression you want to create. Luckily, lobby signs are incredibly versatile and offer tons of customization options to make your wish come true.

What are lobby signs made of?

Your lobby sign needs to reflect the personality of your brand. 

To match your brand, there are hundreds of different ways to approach the style and design of your lobby sign. Although design opportunities are huge, we often see the following combinations:

• Single-layer lobby sign
• Single-layer lobby sign with backer (2 layers)
• Multilayer lobby sign (add LED lighting for added effect)
• Individual lettering lobby sign
• Multi-layer and lettering lobby sign

In terms of materials, there are many different materials to choose from:

• Vinyl
• Copper
• Glass
• Aluminum
• Polycarbonate
• Steel

That list is not exhaustive, and with the nearly endless design opportunities, it’s easy to get lost.

With so many different configuration options and materials to choose from, lobby signs have different price points. Therefore, it’s important to discuss with your sign consultant the options available to you that will satisfy your budget. 

So What Should I Choose From?

Budget aside, size matters with lobby signs. 

As most business owners want to make a big first impression, dimensions are important. 

Hence, there is a middle ground to find between too big or too small. Everything depends on your lobby area and room configuration, and where the lobby sign should installed. 

As there is no one-size-fits-all answer, there are some variables to consider first:

• Location of the entrance
• Front desk location
• Foot traffic
• Wall dimension - where you need your lobby sign to be installed
• View angle
• Light
• Obstructive elements - Is there a desk, seating area, cabinets or any other element that could obstruct people to view your lobby sign?

This initial assessment will help you make the best choice - all other elements coming down to preference, personal taste, and budget.

And What Now?

Lobby signs help to create first impressions but choosing the right lobby sign can be daunting. Therefore, contact your friendly neighborhood sign consultant to discuss the best options for your business.