Floors graphics can help enhance your brand Think about the endless opportunities that custom graphics can offer where people expect it the least. More than a color applied to a surface, custom graphics can offer a vibrant artwork and transform an area into a brand statement. Floor graphics offer new possibilities to share with your visitors, clients, and co-workers. :
Think about the new functionality that your floor space can unleash by helping visitors navigate through your building in a memorable manner. Integrating custom floor graphics into your marketing toolbox is a step towards more differentiation aimed to improve your overall client experience. Actually, floor graphics bring the meaning of “differentiation” to a whole new level too - A floor that has a business purpose. Floor graphics are not what they use to be As in many other industries, technologies have changed over the years for materials, inks, hard coats, glues, and printing technologies. Some new features appeared offering:
All these incremental technological improvements opened the door to endless possibilities offered to designers, printing companies, and sign companies. Do not be scared by maintenance, floor graphics offer a clean look and can easily give a second life to beaten-down floors. They can be cleaned with water, mild soap and a soft cloth. No need for more to keep your surface clean and as good as new for a while. If you get tired to see the same design over time, you can change your old graphic for a new one - Vinyl can be removed. You will not need to cover up with paint or any other material. Skilled sign companies are used to apply and remove a wall, floor and vehicle graphics based on vinyl and other polymeric films. Once your new floor graphic in place, you are good to go for a while. And what now?
Floor graphics are an affordable solution for any business looking to differentiate. Floor graphics entice effectively any visitor, client, and co-worker when applied by experienced professionals. Based on a study by Acquia, “Only 10% of consumers strongly agree that most brands meet expectations for a good experience.” Think about how floor graphics could help you achieve the “Wow” factor and connect with our team.
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Why a Lobby Sign? In the competitive world of business, it is critical to creating a first big impression to differentiate and stay top-of-mind. Hence, your storefront, building facade, windows, walls, and reception area offer opportunities for your business to attract attention and connect with people, may they be visitors, clients or co-workers. A custom lobby sign is one of the most effective ways to make a powerful brand statement. When entering your premisses and leaving them, your lobby sign will be the first and last important indoor signage that people will see. Ultimately, your lobby sign is one of your first business promotional tools. So, take some time to discuss with your sign consultant to make sure your lobby sign reflects the vibe and impression you want to create. Luckily, lobby signs are incredibly versatile and offer tons of customization options to make your wish come true. What are lobby signs made of? Your lobby sign needs to reflect the personality of your brand. To match your brand, there are hundreds of different ways to approach the style and design of your lobby sign. Although design opportunities are huge, we often see the following combinations:
In terms of materials, there are many different materials to choose from:
That list is not exhaustive, and with the nearly endless design opportunities, it’s easy to get lost. With so many different configuration options and materials to choose from, lobby signs have different price points. Therefore, it’s important to discuss with your sign consultant the options available to you that will satisfy your budget. So What Should I Choose From? Budget aside, size matters with lobby signs. As most business owners want to make a big first impression, dimensions are important. Hence, there is a middle ground to find between too big or too small. Everything depends on your lobby area and room configuration, and where the lobby sign should installed. As there is no one-size-fits-all answer, there are some variables to consider first:
This initial assessment will help you make the best choice - all other elements coming down to preference, personal taste, and budget. And What Now?
Lobby signs help to create first impressions but choosing the right lobby sign can be daunting. Therefore, contact your friendly neighborhood sign consultant to discuss the best options for your business. |
By George WrightFounder & Owner of Insignia Signs & Wraps Archives
September 2020
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