It goes without saying that if your business does not have an online or digital marketing strategy you are missing a huge opportunity.
Unfortunately, this is where some business owners are vulnerable.
While looking to find your showroom or shop, the Monument Sign in front of the building does not match the logo or the branding on your website, or worse, it is non-existent.
Perhaps it is due to the different font, different colors, or different logo.
Upon confirming the address on Google Maps, your visitors cautiously walk in and ask if they are in the right place.
Why? The Lobby Sign does not match either or again or does not exist.
Is there any Point of Sale sign that could help your visitor to figure out if this is really the right place?
At this precise moment, there is a disconnect that makes your customer question if the quality of service is at the level they were expecting.
The absence of cohesive brand alignment is a real thing. It can negatively impact the perception of your visitors. Remember that these folks tried to connect with you in the first place. The least you could do is offer a great brand experience since they loved you online.
If the real-world experience does not meet the digital ecosystem.
Your business faces a major issue when the only thing it took was to show a consistent brand alignment.
Brand alignment helps your business gain legitimacy and contributes to your brand equity.
It was certainly easier to allow the digital strategist to get ahead of our showroom or office branding. You pay a small monthly fee to a digital marketing team and it just happens over time.
This is where a Sign Consultant can help!
Working with a sign consultant is as simple as using a marketing team.
A sign consultant can help you and your team put together a program to realign your physical marketing presence with your digital marketing.
Understanding the costs of materials and installation, the sign consultant will help you put together a Sign Upgrade Program which will focus on those signs which will have the greatest impact on both your customers and sales.
Yet, have the least impact on your budget.
Inputting together your upgrade plan, we will add careful consideration to include types of signage including Window, Wall and Floor Graphics and Wraps which are easily replaced.
As your sign consultant improves signs and professionally transforms your place, you can now plan your budget to upgrade your signage to keep up with what should be an overall marketing effort.
Not only will you be able to see the upgrades as you grow, but you will also have the flexibility to make seasonal changes to promote products or promotional sales.
And What Now?
Once your sign consultant has put in place a program to upgrade the low hanging fruit, you can turn your attention to some of the bigger signs which require a bigger expense.
While you plan to make those upgrades, especially with illuminated signs, you will explore the use of products that require less energy and need less maintenance. In other words, your sign consultant can help you save money over time.
As we’ve highlighted a process to bring your signage back in line with your digital marketing efforts, your next step is to talk to a Sign Consultant today!
Channel Letters signs answer the delicate question if size matters. In the plethora of building sign options, channel letters help make an unmatched bold brand statement.
What Are Channel Letters?
Channel letters are noticeable in the urban environment. They are these three-dimensional signs.
Drive around in your neighborhood, and you will notice them. Night and day, they fulfill the great purpose of having your business visible.
Any local business uses them:
They can be customized with different sizes, colors, and shapes, and integrate LED lighting in various ways.
They can be installed on most surfaces and can be either mounted on:
In other words, they are customizable and versatile, and always make a big impression.
A channel letter signs can be made of letters, numbers, logos, or characters, and made of aluminum or acrylic.
How to choose the right channel letter for your business?
The first question you have to answer is what style are you going for? Before selecting one of the four options of channel letters, try to think your brand through and determine the style you dig the most.
It’s that simple. And yet, you need to make sure you will not regret that style in a few years from now.
Usually, business owners try to consider the type of lighting effect they would love to see their brand associated with.
Typically there are four different types of channel letters:
All these different types offer different light effects. The choice is usually subjective and comes down to preferences or budget. Hence, there might be compromises to make, but working with a sign specialist will help you get as close as possible to the desired look.
What Should you Do Now?
If you consider investing in a channel letters sign for your local business in NJ, get in touch with a sign consultant near you to get a technical assessment and help with the design process.