Insignia Signs and Wraps | Custom Sign Company - JACKSON, BRICK, WALL, FREEHOLD, NJ
  • Home
  • About Us
  • VEHICLE WRAPS
    • CUSTOM CAR WRAP
    • FLEET WRAP
    • FOOD TRUCK WRAP
    • BOAT WRAP
  • INTERIOR SIGNS
    • ADA SIGNS
    • DOOR SIGNS
    • CUSTOM BANNERS
    • ENTER-EXIT SIGNS
    • FLOOR GRAPHICS
    • FRONT DESK SIGNS
    • HOURS OF OPERATION SIGNS
    • LOBBY SIGNS
    • OPEN SIGNS
    • RETAIL SIGNS
    • TRADE SHOW DISPLAYS
    • WALL GRAPHICS
    • WALL MURALS
    • WINDOW GRAPHICS
  • OUTDOOR SIGNS
    • ADDRESS SIGNS
    • ATTACHED SIGNS
    • AWNING SIGNS
    • BUILDING SIGNS
    • CHANNEL LETTER SIGNS
    • DIMENSIONAL LETTERS
    • HANGING SIGNS
    • LARGER BANNER SIGNS
    • LIGHTED LED SIGNS
    • MONUMENT SIGNS
    • PORTABLE SIGNS
    • POLE SIGNS & PYLON SIGNS
    • POST & PANEL SIGNS
    • PROJECTING SIGNS
    • SIDEWALK SIGNS
    • VERTICAL SIGNS
  • SERVICES
    • LARGE FORMAT PRINTING SERVICES
    • SIGN INSTALLATION SERVICES
    • SIGN PERMITTING SERVICES
    • SIGN REPAIR SERVICES
  • Blog & News
  • Contact

BLOG & NEWS

Signage, It’s Your Space

10/2/2019

4 Comments

 

Too often business owners think of the signage as just a way to convey their business name or the product or service they provide. Just plain letters on a solid background.

The signage provides the name, but does not effectively express the quality, efficiency, purpose or the story behind the reason for being in business.
Picture
In many cases, businesses will place a significant investment in social media spending, industry publication advertisements or any number of other marketing outlets with the intent to attract new customers.  But put little effort on ensuring they win, keep or even grow the customer standing right in front of them.

Think of it, we start a business, spend a ton on buildout, computer systems, website, advertising, etc.  But we use a plastic restroom sign purchased at the local hardware store.  Right now, whether it is your business or a business you are in look around. 

Do the store hours listed on the door match the branding on of the business?  Are the times crisp?  Or do they reflect the age of the business?  Look further, does the entrance or lobby signage, restrooms, specials or any other signage reflect the quality you want to convey? 

All the finishing touches that tell our customer the attention to detail we put into the product or service we provide are being communicated without us even saying a word.  Through the signage of our establishment.

Think beyond these types of signs.  Does the signage in your place of business tell your customers all you provide?   If there are products or services, you provide that are visible it is lost opportunity.

Does it tell your customers your emphasis on quality?  If it does not, you are potentially losing a greater percentage of business because customers lose confidence in your ability to meet expectations.

In many cases, the signage does not accurately reflect your range of products or services.  The decorating, branding or theme was installed when the business started.  As the business grew, the office, restaurant or retail location did not grow with the business.  

If a restaurant opens and begins as a steakhouse, yet over time they offer more seafood do they adjust to ensure every person who drives by or walks in ensures they have a broader range of offerings?  When a customer looks at the menu, any seafood item will be looked at as an alternative rather than a specialty item.  In this case, it is the role of the server to convince the customer that the seafood is of equal quality to the steak.  In essence, were selling against the branding that is visible all around.

With well-designed signage including window and wall graphics in the right locations you can ensure that your customers know your full range of capabilities.  They will leave thinking of the next item before they call or came back.  “Hey, last time I had the steak, but I really want to try the fish!”

Remember, you have one chance to make a first impression.  Reach out to Insignia Signs and Wraps to review all of the potential ways you can expand your brand.

4 Comments
Pete link
5/13/2021 04:51:44 am

Thankks for writing this

Reply
Mia Evans link
11/13/2021 03:37:40 am

Thanks for pointing out that having custom business signs will provide information to visibly show what you can offer to people, may it be products or services. With that in mind, it would be a worthy investment even for startups to choose a good signage maker. Hopefully, they will be able to become a bigger company in the future with enticing signage to attract more people to avail from them.

Reply
Hospitality Digital Signage link
11/19/2021 07:01:36 am

Custom business signage are curated according to the business required that helps to get maximum ROI from it.

Reply
Hospitality Digital Signage link
3/30/2022 05:01:40 am

Thanks for sharing. But for startups it will be very expensive to spend on social media websites.

Reply



Leave a Reply.

    By George Wright

    Founder & Owner of Insignia Signs & Wraps

    Archives

    September 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019

    Categories

    All

    RSS Feed

Insignia Signs and Wraps
​

335 Bismark Road, Unit C1
Jackson, NJ 08527

OFFICE: (732) 807-0230
E-MAIL: info@insigniasw.com

Open MON-FRI 8:00 AM - 5:00 PM


Insignia Signs and Wraps - Jackson, NJ - Local Sign Company. ​Proud Member of Signworld

    SUSCRIBE TO OUR MAILING LIST

Subscribe to Newsletter
Site proudly created & powered by ETOS Consulting LLC
  • Home
  • About Us
  • VEHICLE WRAPS
    • CUSTOM CAR WRAP
    • FLEET WRAP
    • FOOD TRUCK WRAP
    • BOAT WRAP
  • INTERIOR SIGNS
    • ADA SIGNS
    • DOOR SIGNS
    • CUSTOM BANNERS
    • ENTER-EXIT SIGNS
    • FLOOR GRAPHICS
    • FRONT DESK SIGNS
    • HOURS OF OPERATION SIGNS
    • LOBBY SIGNS
    • OPEN SIGNS
    • RETAIL SIGNS
    • TRADE SHOW DISPLAYS
    • WALL GRAPHICS
    • WALL MURALS
    • WINDOW GRAPHICS
  • OUTDOOR SIGNS
    • ADDRESS SIGNS
    • ATTACHED SIGNS
    • AWNING SIGNS
    • BUILDING SIGNS
    • CHANNEL LETTER SIGNS
    • DIMENSIONAL LETTERS
    • HANGING SIGNS
    • LARGER BANNER SIGNS
    • LIGHTED LED SIGNS
    • MONUMENT SIGNS
    • PORTABLE SIGNS
    • POLE SIGNS & PYLON SIGNS
    • POST & PANEL SIGNS
    • PROJECTING SIGNS
    • SIDEWALK SIGNS
    • VERTICAL SIGNS
  • SERVICES
    • LARGE FORMAT PRINTING SERVICES
    • SIGN INSTALLATION SERVICES
    • SIGN PERMITTING SERVICES
    • SIGN REPAIR SERVICES
  • Blog & News
  • Contact