Vehicle Wraps: The Power of Graphics to Boost Your Sales

Vehicle Wraps are the rage because they are one of the best ways to advertise your business. Here's some tips to make them efficient.

​As per a study from 3M, fleet graphics generate a large number of impressions at an average cost of $0.48 per one thousand impressions. Hence, it is not a surprise that vehicle graphics or wraps has grown in popularity.  

Contact​This is due to the availability of high-quality vinyl in a wide array of types combined with the ability to print an endless range of colors.  The ability to remove the vinyl due to a lease trade-in or the sale of the vehicle.  This of course will be made much easier of applied by a professional installer.

So, when you’ve decided to move forward with your own vehicle wrap take a few moments to think about the goal.
 
Common Vehicle Wrap example
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The next time you are stopped at a traffic light in Monmouth or Ocean County in NJ, look around and some of the cars, vans and trucks that are around you. 

Take notice of one that really catches your attention.  In many cases, you will start to read the name of the business and then start going through all the services they provide.  But, before you decide they might be the type of business you are looking to engage, the light turns green and they pull away.

No doubt, a lot of great content. 

Weekly, yearly and annual Lawn maintenance, sod and seed installation, complete pruning and trimming, yard clean-up, planting of trees plus mulch and landscaping rock and stones.   

Unfortunately, the contact information was below all the services and not in a font, height or color scheme that jumps out at the audience.  It is common practice; you offer a lot with a lot of value and you want to let everyone know.
 
Your Vehicle Wrap

Let them know:

• Who you are
• Where you are
• How they get in contact

Use a font and a graphic with a color scheme that is easy to read and can send your message within just a few seconds. 

Additional services can and should be included, but in a manner when the audience has that extra minute such as parked in front of your customers location or in a parking lot.

With all of that in mind, it is also important to know the regulations or laws regarding vehicle wraps.  There are very specific regulations related to the required information for a vehicle which is used for commercial purposes.  This ranges from the representation of the business name to the gross vehicle weight. 

Continuing with the percentage theme, most states have very specific restrictions as to the amount of chrome that can be added to a vehicle.  This is to ensure you are not causing a traffic hazard for the drivers around you.

If you are considering adding graphics or lettering to the glass of the vehicle additional regulations are in place.  Typically, these fall within the same category as window tinting. 
 
Below are references to at least some of the regulations for the state of New Jersey:
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https://www.nj.gov/agriculture/divisions/md/pdf/vehiclemarkings.pdf
https://www.state.nj.us/mvc/vehicles/commvehinfo.htm#11
https://www.njleg.state.nj.us/2018/Bills/A2500/2233_I1.HTM
 
While most states are likely similar there are undoubtably differences which should be investigated prior to starting your project.

When engaging your vehicle wrap consultant expand the conversation, there is a lot to talk about.