Channel Letters signs answer the delicate question if size matters. In the plethora of building sign options, channel letters help make an unmatched bold brand statement.
What Are Channel Letters?
Channel letters are noticeable in the urban environment. They are these three-dimensional signs.
Drive around in your neighborhood, and you will notice them. Night and day, they fulfill the great purpose of having your business visible.
Any local business uses them:
They can be customized with different sizes, colors, and shapes, and integrate LED lighting in various ways.
They can be installed on most surfaces and can be either mounted on:
In other words, they are customizable and versatile, and always make a big impression.
A channel letter signs can be made of letters, numbers, logos, or characters, and made of aluminum or acrylic.
How to choose the right channel letter for your business?
The first question you have to answer is what style are you going for? Before selecting one of the four options of channel letters, try to think your brand through and determine the style you dig the most.
It’s that simple. And yet, you need to make sure you will not regret that style in a few years from now.
Usually, business owners try to consider the type of lighting effect they would love to see their brand associated with.
Typically there are four different types of channel letters:
All these different types offer different light effects. The choice is usually subjective and comes down to preferences or budget. Hence, there might be compromises to make, but working with a sign specialist will help you get as close as possible to the desired look.
What Should you Do Now?
If you consider investing in a channel letters sign for your local business in NJ, get in touch with a sign consultant near you to get a technical assessment and help with the design process.