EVERYTHING YOU NEED TO KNOW ABOUT CHANNEL LETTERS

Channel Letters signs answer the delicate question if size matters. In the plethora of building sign options, channel letters help make an unmatched bold brand statement.

They offer the physical dimension to attract the people’s ever-reducing attention span. If visibility is a big concern, channel letters are the way to go. 

Yet, size is all about finding the right balance between too small or too large.
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If you are considering investing in a building sign, take the next few minutes to learn more about channel letter signs.

What Are Channel Letters?

Channel letters are noticeable in the urban environment. They are these three-dimensional signs. 

Drive around in your neighborhood, and you will notice them. Night and day, they fulfill the great purpose of having your business visible.

Any local business uses them:

• Shopping centers
• Restaurants
• Bars & Cafes
• Dealerships and more

They can be customized with different sizes, colors, and shapes, and integrate LED lighting in various ways.

They can be installed on most surfaces and can be either mounted on: 

• Raceway - a thicker rectangular structure made of aluminum to conceal and protect the electrical system of the channel letter
• Baker - a slimmer rectangular structure contains wires only
• Flush - letters are attached directly to the building surface

In other words, they are customizable and versatile, and always make a big impression.

A channel letter signs can be made of letters, numbers, logos, or characters, and made of aluminum or acrylic.

How to choose the right channel letter for your business?

The first question you have to answer is what style are you going for? Before selecting one of the four options of channel letters, try to think your brand through and determine the style you dig the most.

It’s that simple. And yet, you need to make sure you will not regret that style in a few years from now.

Usually, business owners try to consider the type of lighting effect they would love to see their brand associated with.   

Typically there are four different types of channel letters:

• Open-Face - This type has the front face of the letter open to expose the neon lighting system

• Front-Lit - The acrylic face of the letter is illuminated by neon or LED lights. In this type,  the face of the letter is illuminated but does not let the lighting system exposed

 

• Reverse-Lit - These channel letters are mounted away from the wall to have the light halo-lit the letter

 

• Lit & Back-Lit - this type allows the face of the letter to be illuminated with one color, which contrasts with the backlighting that is usually in a different color

All these different types offer different light effects. The choice is usually subjective and comes down to preferences or budget. Hence, there might be compromises to make, but working with a sign specialist will help you get as close as possible to the desired look.

What Should you Do Now?

If you consider investing in a channel letters sign for your local business in NJ, get in touch with a sign consultant near you to get a technical assessment and help with the design process.