Signage: Keeping Up in The Real World With Your Online Investment

It goes without saying that if your business does not have an online or digital marketing strategy you are missing a huge opportunity.

We all browse the web for services. We all try to Google stuff and find them.
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With the current COVID-19 quarantines, who did not try to find a local restaurant offering take-out services?
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Every day, we use Google to connect with businesses. Every. Single. Day.
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As a result of your online investment, people will check out your website, read the content, check the client reviews. Based on that initial experience, they may give you a call or hit directly the navigation button to visit the office, showroom, shop, or restaurant.

Who wouldn’t value a visit to a potential client?

Unfortunately, this is where some business owners are vulnerable.

How?

While looking to find your showroom or shop, the Monument Sign in front of the building does not match the logo or the branding on your website, or worse, it is non-existent. 

Why?

Perhaps it is due to the different font, different colors, or different logo. 

Upon confirming the address on Google Maps, your visitors cautiously walk in and ask if they are in the right place. 
Why? The Lobby Sign does not match either or again or does not exist. 

Is there any Point of Sale sign that could help your visitor to figure out if this is really the right place? 
At this precise moment, there is a disconnect that makes your customer question if the quality of service is at the level they were expecting.

The absence of cohesive brand alignment is a real thing. It can negatively impact the perception of your visitors. Remember that these folks tried to connect with you in the first place. The least you could do is offer a great brand experience since they loved you online.

But.

If the real-world experience does not meet the digital ecosystem.

Now…

Your business faces a major issue when the only thing it took was to show a consistent brand alignment.
Brand alignment helps your business gain legitimacy and contributes to your brand equity.

It was certainly easier to allow the digital strategist to get ahead of our showroom or office branding. You pay a small monthly fee to a digital marketing team and it just happens over time.
 
This is where a Sign Consultant can help!

Working with a sign consultant is as simple as using a marketing team.

A sign consultant can help you and your team put together a program to realign your physical marketing presence with your digital marketing. 

Understanding the costs of materials and installation, the sign consultant will help you put together a Sign Upgrade Program which will focus on those signs which will have the greatest impact on both your customers and sales. 
Yet, have the least impact on your budget.

Inputting together your upgrade plan, we will add careful consideration to include types of signage including Window, Wall and Floor Graphics and Wraps which are easily replaced. 

As your sign consultant improves signs and professionally transforms your place, you can now plan your budget to upgrade your signage to keep up with what should be an overall marketing effort. 
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Not only will you be able to see the upgrades as you grow, but you will also have the flexibility to make seasonal changes to promote products or promotional sales.

And What Now?
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Once your sign consultant has put in place a program to upgrade the low hanging fruit, you can turn your attention to some of the bigger signs which require a bigger expense. 

While you plan to make those upgrades, especially with illuminated signs, you will explore the use of products that require less energy and need less maintenance. In other words, your sign consultant can help you save money over time.
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As we’ve highlighted a process to bring your signage back in line with your digital marketing efforts, your next step is to talk to a Sign Consultant today! ​