Window Graphics: How to Up Your Window

Window graphics are one of the most efficient ways to get the best ROI out of your glass surfaces. It is also a very cost-efficient marketing investment.

Unbelievably versatile, your window graphics can add an eye-catching touch to your brand and storefront.
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How to make the most out of your future investment? Read on.

Why Should You Care About Window Graphics?

How to look different, professional and yet have that personal touch?

Time has come for your business to reconsider window graphics and evaluate the different options. 

Window graphics can be customized to fit the brand and style of your business, and that can ultimately be executed in a number of ways.

Fundamentally, window graphics can serve different purposes that could be summarized by:

• Protect from street sights and preserve confidentiality or intimacy
• Promote a brand, product, service, offer
• Protect from environmental damages
• Offer shade if the window is exposed straight towards the sun

No matter the objective or purpose, window graphics can offer functionality and purpose to a surface area that is often forgotten - Your window.

They also offer a range of applications on glass, including:

• Interior 
• Exterior 
• Repositionable 
• One-time placement

Let’s have a closer look at these options.

First Surface Window Graphics

Mounted on the exterior side of windows, glass panes, and doors, the printed window film faces outward. 

Looking at the anatomy of the window graphic, the adhesive is on the backside of the film, and the print is on the front side.

First surface window graphics provide a great way to convey relevant information to anyone passing your storefront.

With vibrant colors and a unique design, you can rest assured that your first surface window graphics will draw attention and increase interest in your business.

This application is usually preferred for readability and style. Be aware that the first surface window graphics are more prone to deterioration by the natural elements. 

In other words, first surface window graphics are more sensitive to fading, discolorations, and surface damages. 

Therefore, even if the film is UV resistant or the film is UV coated, expect a deterioration of the film over time if there is no overlaminate protecting it.

Second Surface Window Graphics

Another way to create an eye-catching display for your storefront is to utilize second surface window graphics. 

Second surface window graphics are adhered to the inside of a glass pane, door, or window and faces the outside of your business, with the adhesive on the front.

Ultimately, second surface window graphics are a great option for longer-term window graphics.
 
Because they are installed on the interior, these graphics are protected from the elements and have a higher degree of durability than their first surface counterparts.

Hence, second surface window graphics can allow you to enhance the length of your investment as these graphics are less likely to be impacted by discoloration and abrasions. 

The only slight downside is that the colors of the print may be toned down by the glass opacity and color.

Repositionable Window films for Window Graphics

In some cases, it may be beneficial to have window graphics that can be repositioned on-cue. 

These short term window graphics can be great tools for promotions, sales, or deals that are seasonal or are only to be utilized for a short amount of time.

These limited-time promotions, season specials, or weekly deals can be advertised well with these types of window graphics using different adhesion technologies:

• Films that utilize a static charge to stay in place with no adhesive damage to walls or windows
• Films which utilize a low-tac peel and stick adhesion, allowing a time frame where decals can be rearranged and repositioned a few times

These window graphics solutions can ultimately lead to a great transfer of information between your business and customers.

This option is preferred if short-term turnover and replacements are expected.

One-Time Placement Window Graphics

In certain circumstances, it may be necessary to look for a long term solution for marketing and branding for your company. 

These long term window graphics can take advantage of your window space and turn it into a message board for any visitor, client, or co-worker, acting as a great longer-term investment.

Ultimately, longer-term window graphics can take nearly any kind of size, design element, pattern, shape, or theme; because they’re in for the long-haul, it is important to ensure that they adhere to your standard of design. 

However, some of the most popular designs for long term window graphics include:

• Window stick-on-film: It comes with a one-side adhesive that can ensure decent longevity of your window graphics
• Window lettering or decals: This higher-tac formula makes for a durable one-way visual to use to convey information such as a company logo or store hours

Which Option Should I Choose?

Feeling a bit lost in the range of choices? Remember that your storefront is the first thing that your visitors or clients will see. Therefore, the technical choice and design of your window graphics should be made wisely.
 
Before rushing into an investment, discuss the different options for your business with a sign consultant who can help you to find the best choice that will enhance your brand while respecting your budget.