Does Your Sign Need a Refresher?
“Busy” is probably the word that people use the most nowadays, and there are certainly some good reasons. We all get caught up with a business to run and there are only 24 hours in a day.
But, let’s not sugar coat it either. “Busy” is also a polite way to push less important things to later, and sometimes an excuse to procrastinate or avoid making a decision.
For many businesses out there, replacing a damaged or outdated sign is not a priority; way too often signage falls in the “to do later” category.
However, signs tell your customers so much about your business before they even open the door.
A survey from FedEx released in May 2012 states that “76 percent of American consumers enter a store they have never visited before based on its signs,” and that “68 percent of consumers believe a store’s signage is reflective of the quality of its products and services.”
So, next time you walk past that discolored sign in front of your building, think about the negative impact that it has on your brand, co-workers’ morale, clients, and prospects.
Start to Identify the Bad Signs
The installation and replacement of signs is a part of your marketing effort, so they should be part of your budget, part of your review process, and should answer two major questions:
If you are unsure of where to start, have a walk through your building and identify all the signs that are broken, damaged, discolored, or out of date. Create a list of signs that are subject to replacement.
Try to identify the signs with a missing piece of the plastic or a crack across the face, or take an opportunity to replace that fluorescent light with some LED lighting.
Sometimes there is no need to change the entire sign but only replace some parts. The great thing about signs is that they can be repurposed and upgraded.
If you are unsure of what needs to be changed or what can be repurposed, team up with a sign consultant who can audit your premises, guide you through the decision-making process, and help you come up with a plan.
Signs are a 24/7/365 advertisement for your brand. They create first impressions, help people find you, and make you stand out and be remembered.
Ultimately, they enhance your business visibility and make a positive impact on sales. Don’t be complacent with bad signs which will depreciate the perception of your business and hard work.
If you need help, talk to a signage consultant at Insignia Signs and Wraps and seek some advice.