Does Your Sign Need a Refresher?
“Busy” is probably the word that people use the most nowadays, and there are certainly some good reasons. We all get caught up with a business to run and there are only 24 hours in a day.
But, let’s not sugar coat it either. “Busy” is also a polite way to push less important things to later, and sometimes an excuse to procrastinate or avoid making a decision.
For many businesses out there, replacing a damaged or outdated sign is not a priority; way too often signage falls in the “to do later” category.
However, signs tell your customers so much about your business before they even open the door.
A survey from FedEx released in May 2012 states that “76 percent of American consumers enter a store they have never visited before based on its signs,” and that “68 percent of consumers believe a store’s signage is reflective of the quality of its products and services.”
So, next time you walk past that discolored sign in front of your building, think about the negative impact that it has on your brand, co-workers’ morale, clients, and prospects.
Start to Identify the Bad Signs
The installation and replacement of signs is a part of your marketing effort, so they should be part of your budget, part of your review process, and should answer two major questions:
If you are unsure of where to start, have a walk through your building and identify all the signs that are broken, damaged, discolored, or out of date. Create a list of signs that are subject to replacement.
Try to identify the signs with a missing piece of the plastic or a crack across the face, or take an opportunity to replace that fluorescent light with some LED lighting.
Sometimes there is no need to change the entire sign but only replace some parts. The great thing about signs is that they can be repurposed and upgraded.
If you are unsure of what needs to be changed or what can be repurposed, team up with a sign consultant who can audit your premises, guide you through the decision-making process, and help you come up with a plan.
Signs are a 24/7/365 advertisement for your brand. They create first impressions, help people find you, and make you stand out and be remembered.
Ultimately, they enhance your business visibility and make a positive impact on sales. Don’t be complacent with bad signs which will depreciate the perception of your business and hard work.
If you need help, talk to a signage consultant at Insignia Signs and Wraps and seek some advice.
2/18/2020 01:23:08 pm
My sister and I will be putting up a restaurant here in San Diego California, probably within this year. Since I am in charge of the marketing Collateral, I'm currently looking for tips that may help me with achieving an effective monument sign for our business. I guess you're right, it's important to showcase through our signs the expression of the company's personality and difference. To make this happen, I must find an excellent monument sign service.
8/18/2020 03:45:08 pm
It's good to know that 76 percent of consumers go to a store they have never been to before based on the signs. My cousin recently opened up his own auto shop a couple of weeks ago, and he was telling me last night about how he was wondering how he could gather more customers for it. I'll make sure to pass this information along to him so that he can look into getting signs for her auto shop to hang up!
2/24/2021 11:41:57 am
Thank you for mentioning the importance of utilizing signage that is in good condition since many people feel that a business's signage reflects the quality of its services. My wife has been thinking about opening a cleaning business this summer and wants to find a banner that she can use during the grand opening, but she wants to find one that will be easy to clean since having a dirty sign might not make a good first impression. She should rely on a service that can supply her with a banner that she can maintain with ease.
3/1/2021 03:09:11 am
You made a good point when you shared that having signage is a great way to inform your customers that you are still in business. It is a reliable marketing tool to advertise your brand while attracting potential customers. I would like to think if someone is thinking of starting a business, he should consider having signage by hiring a reliable service to produce it.
3/26/2021 09:14:20 pm
Thanks for the signage tips! We would like to attract more customers. I'll start looking into signage.
Thanks for explaining that custom signs tell about your business to customers before they open the door. My sister wants to get new signage for her Italian restaurant. I'll tell her to work with a professional so she can get some custom signs that convey information about her restaurant in a clear manner.
5/19/2021 01:34:18 am
It is wonderful that this post pointed out that it is important for us to consider how to maintain custom signage. It makes sense as in doing so, we will be able to ensure that it is properly maintained. I will definitely remember to consider the quality and the maintenance care.
5/20/2021 01:33:53 pm
My favorite local shop put up a new sign and it looks very good! I liked the tip about identifying the bad signs to find a good one. I will remember to look for more good signs in my area!
6/7/2021 11:10:36 am
My friend wants to improve foot traffic to his business. It makes sense that getting a commercial sign installed would be beneficial! I'll make sure that he knows to get one that's well designed. I can see how that could help people know where his business is.
7/16/2021 02:20:37 pm
I like that you mentioned that signs are a way to be constantly advertising. My wife just got a storefront for her small business and I want to get her a big neon sign for it. Thank you for all the tips on keeping signs nice.
7/21/2021 11:39:11 am
Replacing fluorescent lights with LED lights sounds like a great idea. Not only would be good for the environment but you would save money too. That would be enough to convince me to have my signs redone or at least changed.
7/23/2021 06:14:25 pm
I can see how a business could really benefit from getting the right kind of sign in order to attract more customers. Making sure that they can get some help from a professional could allow them to be more productive. It was interesting to learn about how signs can tell customers a lot about the company before they enter the building, so they should be well maintained.
11/18/2021 11:22:39 pm
It helped when you mentioned that it is important to replace or repair signage for your business workplace. My uncle mentioned to me last night that they are planning to have custom digital signs for their business workplace and asked if I have any idea what is the best option to do. Thanks to this informative article and I'll be sure to tell him that it will be much better if they consult a sign design and installation service as they can answer all their inquiries.
11/19/2021 06:59:16 am
While investing in signage or digital signage, you must focus on its creative design and location, design plays important role in attracting customers.
12/15/2021 01:46:54 pm
I like how signs can be upgraded to fix small parts. That would save you a lot of money in the end. You wouldn't have to get a new sign for every change either.
12/23/2021 09:35:37 pm
I like what you said about how 76% of businesses have signs. I need to get a new plaque for my business. I'll have to get something made out of steel.
3/8/2022 10:37:05 pm
I appreciate that you explained the importance of considering having signage that will get attention from potential consumers. My uncle told me last night that he and his friend are hoping to find custom signs for their store, he asked if I have any idea what is the best option to do. Thanks to this informative article, I'll be sure to tell him that it will be much better if they consult a trusted signage supplier company as they can help them with their desired signage.
3/17/2022 11:07:11 pm
I like how you mentioned that attention is all you need that is why signage will help. My best friend mentioned to me last night that he and his friend are hoping to find a sign shop for the new electronic signage of their store and asked if I have any idea what is the best option to do. Thanks to this informative article, I'll be sure to tell him that it will be much better if they consult a trusted sign shop as they can answer all their inquiries.
7/19/2022 06:53:24 am
Thanks for sharing the tips. Signages play such an important role for brands and its good to know information on how to make them more effective.
8/17/2022 01:43:15 am
Picking a sign that's both attractive and one that complies with the regulations behind fair business could be tough on your own. Even harder than that would be trying to make one from scratch without having any kind of designer or graphics expert to consult, so I can see the need to hire services for those kinds of things. Should I ever own a business, I'll definitely consult a custom sign expert to start up a brand that people recognize.
9/23/2022 10:16:10 am
I love how you talk about the importance of keeping up with your business signs and keeping them clean and new. I have a friend whos moving into a new store space and she wants to make sure customers know where she's at. She's been looking into getting custom signs to put outside and around her store to grab people's attention.
10/12/2022 11:14:31 am
These are some great tips! Thank you so much for sharing them. Where can you get the best signs made around LA?
10/27/2022 11:15:43 pm
I like your saying that your signs tell customers a lot about your company before they even walk in the door. My father claimed that his restaurant's sign needed to be replaced because it was faded. I'll work with the custom headstone and monument services to have my father's restaurant sign made and replaced.
1/13/2023 06:49:58 am
It's great that this article talked that your signage would be your expression for your business or services. My best friend told me a couple of days ago that he was hoping to find custom signage to attract customers to their store. He asked if I had any idea what would be the best option to consider. Thanks to this instructive article, I'll tell him that it will be much better if they consult a trusted printing service as they can provide information about their printing process.
I find it interesting when you said that 76 percent of consumers have been found to enter a certain establishment because of the signage they have according to a survey back in May 2012. Personally, I think sign writing is definitely more important these days, because people give more importance to aesthetics. For example, businesses might get viral on social media platforms if their establishment looks great in pictures which would make people want to go there.
2/2/2023 08:23:08 am
Great percentage! This submit may be very beneficial.
2/6/2023 06:44:58 pm
It's helpful to know that we must inspect our building for damaged and out-of-date signs to help us replace them. I have an uncle who's opening a hardware shop in a few months, and he's interested in ordering engraved signs and banners to make it attractive to customers, so I'll make sure your article reaches him. Thanks for the information on increasing your sales with effective business signs.
4/26/2023 11:54:54 am
My friend plans to sell smartwatches as his startup's focus this year. I like your idea to give your business signs a makeover if they start to attract less attention. I think finding a store that sells backlit led signs can help promote his watches!
5/11/2023 05:20:26 pm
I like how you said to use LED lighting on your sign. My sister and I are planning on opening a clothing boutique in June, and we want to start working on designing the sign for the building, so I wanted to know some tips. I'll keep this information in mind once we find a company that can help us with making our sign.
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By George Wright
Founder & Owner of Insignia Signs & Wraps