5 Ways to Promote a Product With On-Site Signs

How to promote a product effectively in the off-line world? Signs are definitely your brick and mortar to help you achieve exactly that.

In a nutshell, people invest in signs to make their business stand out and help potential clients find their locations. 

In a visually busy urban ecosystem, there is no better way of providing concise information about your company’s brand, products, and services. 

And, there is no better way to direct your customers to the exact area or location where you want them to be. 

Therefore, factoring placement, content, design, and materials is essential to achieve the ideal mix to promote a product and have a successful launch or boost sales.

What are some of the most effective methods to achieve that competitive advantage? Here are four different ways to promote a product on-site.

Keep it simple but attractive.

Have you ever heard “less is more?”

It’s actually true. The best way to convey a message is to make it simple enough. 

What does that mean?

Imagine that you promote a product that you launch, and you only have two to four seconds to attract a passerby’s attention.

What should you consider?

The first thing to keep in mind is to limit the information on your sign to avoid confusion. Keep it simple and straightforward. 

The information should not require too much effort to read and understand what it is about. So, do not try to squeeze all information on one sign. 

It seems simple and yet, this is harder than it seems.

Just keep in mind that you can have an attractive eye-catching sign that remains nevertheless effective.

Therefore, be extremely selective with your wording, because words are important and should be impactful. 

We are not suggesting to be dry or too short, but sweet and straight to the point.

In other words, try to emphasize the key information or message that you want to convey to people.

Offer a call-to-action when it’s meaningful.

Once you convey the information or message you want, how about using a call-to-action?

It may not be possible on all your signs depending on the space available. But, if you can add a call-to-action on one of them, it can be a powerful way to help promote a product.

What is a call-to-action?

It’s typically a short phrase that is used to tell exactly what you expect people to do. It’s that simple.

On a sign, a call-to-action can be as simple as:

• “Buy Now” 
  
• “Come In” 
  
• “Start Here”
  

That’s one way to express a call-to-action. 

Of course, you can be creative and try to express a clear message about a benefit people will get if they buy your product or service.

As long as your call-to-action delivers instantly the benefit expected or what you promise, then you have a good call-to-action.

If you are not super creative by nature or do not know what your call-to-action should be to help promote your product, then try to stick to the following rules:

• Always use an action word 
  
• Highlight the value or differentiator or social proof
  
• Invite people
  
• Create urgency, scarcity, or curiosity
  
• Be personal by mentioning “You” or “Me”
  

We do not suggest putting call-to-actions on all your signs. Here again, be selective and use call-to-actions appropriately where they make the most sense to promote a product.

Choose colors wisely.

Your favorite color may not be the best choice to attract potential clients. It’s hard to believe, right? Yet, colors are extremely important to promote a product.

It is always a good idea to understand what colors suggest because they can:

• Influence perception
  
• Alter moods
  
• Cause reactions 
  
• Trigger an action
  
• Create an atmosphere
  
• Make a statement
  
• Convey a structure
  
• Improve recognition​
  

In a nutshell, colors are a versatile and highly efficient communication tool. Therefore, take some time to understand their symbolism.

There are many websites that you can check to gain more insights.

Ultimately, every little detail counts to influence your future client’s feelings and behaviors directly.

Vinyl is a superstar.

If you want a versatile material that can stick to windows, complement a ceiling, organize a floor space, dress-up a wall, wrap a vehicle, a piece of furniture or pillar, vinyl is a material you must consider.

Easy to apply on various materials or textures, vinyl has a broad range of sign applications to respond to any customization need. Only imagination is the true limit.

Strategically placed on your site, vinyl signs or wraps can adhere to any surface to improve your customer experience. 

If you have a solid surface, you can apply a vinyl without breaking the bank. This is why vinyl is the most popular choice of so many businesses.

Multiply the visual experience with signs of different sizes.

Signs of different sizes have different objectives when it comes to promoting a product.

Large signs are made to attract the attention of passersby. Of course, since they are bigger, they are visible from far away. 

Whereas, smaller signs can be positioned closer to the viewer because they are smaller.

Therefore, think about your space to determine where each size can be appropriately positioned to promote a product in the most optimal way possible.

Here again, take some time to think strategically where you need signs, their size, and content, and how you should diversify the tactical visual experience. 

Try to consider your space as a whole composed of windows, doors, floors, ceilings, and walls. 

Then, try to put yourself in your future clients’ shoes and imagine their track that will lead to your product. 

Think in terms of customer experience, because, if you multiply appropriately visual signals, this is the most effective way to promote a product with your signs.

It’s time to take advantage of your space!

How to spark interest and draw attention? 

If strategic placement and space optimization through appropriate signage help to promote a product, there is no one-size-fits-all answer.

The most important aspect to promote a product is to claim the location as your commercial lab and test, test, and test.

Based on many businesses we have helped, there are a few rules to help promote a product on-site:

• Keep your message clear, simple, and straight to the point
  
• Choose colors wisely
  
• Integrate the right call-to-action where it makes sense
  
• Create a visual experience bringing your client from A to Z
  
• Take the time to explore the opportunity offered by vinyl to claim your space
  

In other words, reach people where they are through the surrounding visual noise by providing a better or unique experience.

What are you going to do with your signs to have them act as a beacon?